Nike is successful because of its marketing strategy, brand recognition and research into changing consumer demands nike has also made effective use of sports sponsorships nike sponsors a multitude of sports associations including the nfl and nba, as well as colleges and events such as the olympics as well as colleges and events such. Superbrands, globalization, and neoliberalism: exploring causes and consequences of the nike superbrand and corporate campuses such as the nike world campus the nike swoosh is meanwhile believed to be the most recognizable brand icon or corporate logo, conveying nike without need of words kazi, tasnim b 2011 superbrands. Nike is a transnational or multinational corporation that “links national economies into a complex web of global production arrangements” (goldman & papson, 1998, p6) nike’s products are made up of a complex arrangement of material and non-material components across national boundaries. Nike markets its products under its own brand, as well as nike golf, nike pro, nike+, air jordan,etc nike is the leading maker of athletic shoes, equipment and apparel nike products cover a broad range of sports including basketball, football, running and soccer.
Home » why nike has become such a leading sports transnational corporation why nike has become such a leading sports transnational corporation nike was first a greek goddess of victory, who was in a family of other personifications such as war, strength, force and rivalry.
Nike is an example of a transnational corporation as it manufactures and sells its products in many countries around the world nike provides thousands of jobs for local workers in asian countries as it employs over nine thousand five hundred people in the asia pacific region. Nike employs more than 800,000 workers in over 700 factories nike affects other industries and companies by how much it buys if nike starts buying less of a company, the company's prices will go down so nike will be more interested in buying from it again.
Nike has used many strategies to maintain its global status, such as its cultural diversity, endorsements of sports legends, media convergence, cultural imperialism and other aspects that will be explored in this essay. Why nike has become such a leading sports transnational corporation nike was first a greek goddess of victory, who was in a family of other personifications such as war, strength, force and rivalry if people were asked about nike, the greek mythology is highly unlikely to arise.
A transnational corporation implies an enterprise that manages production or delivers services in more than one country nike is an example of a transnational corporation as it manufactures and sells its products in many countries around the world. Nike has some 20,000 retailers worldwide including nike factory stores, nike stores, nike towns, cole haan stores, and websites which sell nike's sports and leisure product nike is the company which has 33% of the global market share in the athletic footwear industry.
Nike has become such a major sports product supplier owing to its solid growth and business management marketing techniques are used to great effect, most notably celebrity endorsement nike has signed many athletes, including household names such as michael jordan, christiano ronaldo, wayne rooney, tiger woods, michael schumacher, roger federer, amongst many others.